Expedition Websites (Content pt 1)

Content is king. Without good content, all the other effort you put into your website will be a waste of time and you will lose visitors. There are two types of content: static and dynamic. Static content describes the content that you usually type once and doesn’t change, such as information about your project and team. Dynamic content describes the updates that you send during the expedition, often in the form of a blog. A common technical distinction is that static content is contained within pages and dynamic content is contained within (blog posts).

Basics of Static Content
As a minimum your website should have the following pages:


  • good basic information about what you’re doing and why
  • a short intro paragraph in larger text works well
  • also try to include an image that sums up your expedition
  • see the Offscreen Expeditions website for an example


  • photo and short bio of all those involved
  • include something about why you’re all involved – makes for more interesting reading
  • include everyone working on the expedition, not just those heading into the field
  • think about listing the team alphabetically by first name – this takes away from any notion of hierarchy and shows your project as a joint endeavour
  • see E-Base Live website for an example


  • a very important page – most expeditions rely on sponsors and funders
  • ask your contacts at sponsors and supporters for hi-res logos and also about how they would like their logo to be shown (size, placement, title, etc.)
  • ask your sponsors for quotes about why they support your expedition, and generally involve them in how they want to be represented on your site
  • see the Walking the Amazon website for an example


  • it’s important to show your audience where you’re going
  • you can use any kind of map from a scanned tourist map with a big red circle or route drawn on, or go for something more sophisticated using Google Maps (explore using Google My Maps)
  • see the Road to Shimshal website for an example


  • try to include your real emails on your contact page, it makes everything a lot more personal – people want to be in contact with you rather than an anonymous email
  • it’s also good to include a photo of the team, so that people can see who they’re contacting
  • all this doesn’t mean you can’t use a system to route all this email traffic to your home base whilst you are in the field
  • see the Atlantic Rising website for an example

One Response to “Expedition Websites (Content pt 1)”

  1. [...] This post was mentioned on Twitter by Jamie BuchananDunlop, Digital Explorer. Digital Explorer said: 2 new blog posts from Explore talk on expedition websites – basics ( ) and content pt 1 ( ) more soon [...]

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